Note: The job is a remote job and is open to candidates in USA. RSAC is the premier series of global events and year‑round learning for the cybersecurity community. They are seeking a highly analytical, business-minded Senior Data Analyst, Marketing Analytics to transform marketing data into actionable insights that drive acquisition, engagement, retention, and revenue growth.
Responsibilities
- Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines
- Develop and maintain reporting frameworks for marketing campaign performance across channels
- Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes
- Measure campaign ROI and support data-driven budget allocation decisions
- Establish standardized marketing KPI definitions and reporting methodologies
- Develop and maintain marketing attribution frameworks across Conference and Membership initiatives
- Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization
- Partner with Marketing stakeholders to improve lead generation, conversion, and audience growth strategies
- Evaluate performance across paid, owned, and earned marketing channels
- Support conference registration reporting and performance measurement
- Analyze registration funnel performance and identify conversion opportunities
- Measure effectiveness of conference marketing campaigns and promotional activities
- Support sponsorship analytics and attendee engagement reporting
- Provide insights that help drive conference growth and improve attendee experience
- Analyze subscriber acquisition, activation, retention, and lifetime value metrics
- Measure performance of email campaigns, content marketing initiatives, and member engagement efforts
- Identify audience behaviors, engagement patterns, and opportunities to improve member retention and growth
- Partner with Marketing to develop actionable audience segmentation strategies
- Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes
- Translate complex analytical findings into clear recommendations for senior leadership
- Deliver recurring performance reviews and strategic insights to Marketing leadership and executive stakeholders
- Serve as a trusted advisor and strategic thought partner to Marketing leadership
- Write complex SQL queries to analyze large datasets and answer business questions
- Develop and maintain dashboards and self-service reporting solutions using Tableau
- Partner with Data Engineering and Analytics Engineering teams to improve data quality, accessibility, and reporting capabilities
- Support development of scalable reporting and measurement frameworks
- Support marketing testing and experimentation initiatives through measurement design and analysis
- Develop audience segmentation methodologies to improve targeting and personalization
- Conduct ad hoc analyses to support strategic business decisions
- Identify trends, opportunities, and risks through proactive analysis and stakeholder engagement
Skills
- Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a related quantitative field
- 5–7 years of experience in data analytics, business intelligence, marketing analytics, or related analytical roles
- Advanced SQL skills with the ability to independently analyze large and complex datasets
- Experience building dashboards and visualizations using Tableau or similar BI tools
- Experience working with cloud data platforms such as Snowflake
- Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting
- Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and lifetime value modeling
- Experience communicating analytical findings to business stakeholders and senior leaders
- Strong problem-solving skills with the ability to translate business questions into analytical solutions
- Excellent written and verbal communication skills
- Ability to manage multiple priorities and stakeholders in a fast-paced environment
- Experience supporting marketing, growth, membership, subscription, media, SaaS, or event-based businesses
- Familiarity with Google Analytics (GA4) and digital marketing measurement concepts
- Familiarity with dbt and modern data stack technologies
- Exposure to Python or other analytical programming languages
- Experience supporting conference, event, or membership-based organizations
- Experience designing and measuring A/B tests and marketing experiments
Benefits
- Employer‑subsidised medical, dental, and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company‑wide offsite
- We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
Company Overview