Note: The job is a remote job and is open to candidates in USA. Beta Bionics is a medical technology company dedicated to innovative Type 1 diabetes management solutions. The Senior Manager, Consumer & Digital Marketing will lead consumer marketing and digital engagement strategies to drive awareness, patient acquisition, and product adoption.
Responsibilities
- Develop consumer marketing strategies, positioning, messaging, and integrated campaigns that drive awareness, patient acquisition, product adoption, and consumer engagement
- Lead the consumer launch plans for new products, features, and innovations in partnership with Product, Clinical, Commercial, and HCP Marketing
- Translate customer insights, market trends, and business priorities into marketing initiatives that strengthen the Beta Bionics brand and support commercial objectives
- Lead the strategy and optimization of the Beta Bionics website, digital content, videos, and consumer experience to improve awareness, education, and conversion
- Own paid media strategy and execution across programmatic, paid search, SEO/AEO, video, paid social, and emerging digital channels while managing agency partners
- Develop email marketing and digital customer engagement programs and partner with the Social Media & Influencer Marketing Manager to deliver integrated campaigns across paid, owned, earned, and social channels
- Develop and execute customer email marketing strategies that support acquisition, onboarding, retention, and advocacy
- Build customer journeys that deliver the right message at the right time across digital channels
- Partner with Customer Care and Clinical teams to improve customer engagement throughout the lifecycle
- Lead the development of patient-facing educational materials, including brochures, videos, digital content, and other resources that support awareness, confidence, and successful product adoption
- Partner closely with HCP Marketing to develop educational resources that empower healthcare professionals to educate, train, and care for their patients using Beta Bionics products
- Ensure patient education materials are engaging, accurate, compliant, and aligned with the brand and regulatory requirements
- Define KPIs across consumer marketing initiatives, paid media, website performance, email marketing, and digital campaigns
- Measure campaign performance, customer behavior, and marketing effectiveness to identify opportunities for optimization
- Continuously improve messaging, creative, customer journeys, and media investments while holding agency partners accountable for delivering measurable business results
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7+ years of experience in consumer marketing, digital marketing, brand marketing, product marketing, or integrated marketing
- Demonstrated success developing positioning, messaging, and integrated marketing campaigns, preferably in competitive industries
- Experience launching new products and bringing innovations to market
- Experience managing agencies and partnering with internal creative teams
- Strong analytical skills with experience developing KPIs and measuring marketing effectiveness
- Comfortable leveraging AI-powered tools to improve marketing productivity, content development, and campaign optimization
- Experience in diabetes technology, healthcare, medical devices, pharmaceuticals, life sciences, or digital health
- Demonstrated team leadership of cross-functional teams and/or previous people leadership
- Knowledge of HIPAA, FDA promotional guidelines, privacy regulations, and healthcare marketing compliance
- Prior Consumer products experience is a plus
Benefits
- Competitive base, bonus, plus equity
- Medical, dental, and vision insurance
- Employer-paid life, disability, and EAP coverage
- 401(k) Plan with company match
- Employee Stock Purchase Plan
- Open PTO Policy, 10 Paid holidays
Company Overview