Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that utilizes advanced artificial intelligence to enhance marketing efficiency. They are seeking a Senior Manager, Data Science & Analytics to lead client-engaging strategies that optimize customer acquisition through data-driven insights and analytics.
Responsibilities
- Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities
- Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes
- Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals
- Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact
- Establish and maintain robust testing frameworks that are statistically valid and operationally scalable
- Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication
- Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns
- Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention
- Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities
- Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact
Skills
- Master's degree in Analytics, Management Science, MIS or similar quantitative disciplines
- 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing
- Expertise in advanced analytics tools and Business Intelligence tools
- Proven experience designing and scaling experiments in a digital environment
- Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Company Overview
Company H1B Sponsorship