Note: The job is a remote job and is open to candidates in USA. BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. The Senior Media Buyer will lead and manage a portfolio of e-commerce-focused clients, crafting and executing growth strategies while collaborating with internal teams to ensure alignment with client objectives.
Responsibilities
• Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends
• Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI)
• Stay abreast of emerging media channels and technologies to identify new opportunities for client growth
• Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates
• Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences
• Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement
• Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging
• Interpret test results to inform future campaign strategies and client recommendations
• Ensure that offer testing aligns with overall marketing objectives and client expectations
• Together with Creative Strategists lead the development of compelling creative concepts that resonate with target audiences and drive conversions
• Incorporate feedback and performance data to refine creative approaches and maximize impact
• Serve as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance
• Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives
• Address client challenges with resilience and adaptability, ensuring high levels of satisfaction and retention
Skills
• 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce
• Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy
• Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset
• Experience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth
• Excellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities
• Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders
Company Overview
• BM Digital is a marketing agency that helps new and old businesses gain visibility, leads, and sales. It was founded in undefined, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.bmdigital.io.
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