Note: The job is a remote job and is open to candidates in USA. Vericast is the financial institution performance partner that helps banks and credit unions drive growth through data and technology. The Senior Media Specialist is responsible for creating, executing, optimizing, and analyzing complex multi-channel campaigns while providing technical expertise and mentoring to colleagues.
Responsibilities
- Build, launch, and manage campaigns- Google, Bing, AI-powered search
- Configure advanced targeting, tracking, and attribution frameworks
- Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative)
- Troubleshoot and resolve technical campaign issues
- Ensure high-quality campaign setup and execution standards
- Analyze campaign performance -Google, Bing, AI-powered search
- Develop insights and actionable recommendations
- Design and execute testing frameworks (A/B, multivariate, incrementality)
- Scale successful strategies and document best practices
- Present performance insights and recommendations to clients in a clear, accessible way
- Provide technical expertise on client calls and during media planning
- Support proposal development with feasibility assessments and timelines
- Stay current on platform changes, new features, and industry trends
- Support platform evaluations, vendor engagement, and pilot programs
- Contribute to technical integrations (APIs, tracking, data connections) in partnership with cross-functional teams
- Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success
- Develop and maintain documentation, SOPs, and training materials
- Mentor and support team members on campaign execution and optimization
- Ensure campaigns comply with financial services regulations and data privacy requirements
- Review campaign setups for risk and adherence to platform policies
- Maintain compliance documentation and support audit processes
Skills
- Bachelor's degree in Marketing, Business, Analytics, or related field
- 5–7 years of experience in digital media or performance marketing
- Hands-on experience with Google, Bing, AI-powered search
- Proven track record of campaign execution and performance optimization
- Experience presenting to clients or senior stakeholders
- Technical Expertise: Google, Bing, AI-powered search
- Strong data analysis, testing, and performance optimization skills
- Ability to connect campaign performance to business outcomes
- Strong client-facing presentation and storytelling skills
- Cross-functional partnership and mentorship
- High accuracy in campaign setup and QA processes
- Understanding of regulatory and privacy requirements
- Continuous learning and ability to operate in a fast-paced environment
- Advanced degree (MBA/Master's)
- Financial services marketing experience
- Experience with integrations, APIs, or MarTech stacks
Benefits
- Medical, dental and vision coverage
- 401K with company match
- Generous PTO allowance
- Life insurance
- Employee assistance
- Pet insurance
Company Overview