Note: The job is a remote job and is open to candidates in USA. 1Password is a leading cybersecurity company focused on building a secure digital future. They are seeking a Senior Alliances Marketing Manager to lead marketing strategy and execution for strategic technology alliances, primarily with AWS, and to develop joint go-to-market plans that drive awareness and revenue through partnerships.
Responsibilities
- Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners
- Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation
- Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives
- Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives
- Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking
- Develop joint messaging and value propositions in partnership with Product Marketing
- Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits
- Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership
- Manage co-marketing budgets and MDF funds to maximize return on investment
- Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact
Skills
- 6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing
- Proven experience working with AWS and/or hyperscaler ecosystems
- Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions
- Demonstrated ability to drive measurable pipeline and revenue impact
- Experience building and executing integrated marketing campaigns across digital and field channels
- Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances
- Excellent project management and stakeholder management capabilities
- Analytical mindset with experience tracking campaign performance and optimizing based on data
- Exceptional written and verbal communication skills
- Experience in cybersecurity or SaaS
- Familiarity with AWS Partner Network (APN) programs and funding mechanisms
- Experience managing global or multi-region campaigns
Benefits
- Immediate participation in 1Password's benefits program (health, dental, 401k and many others)
- Utilization of our generous paid time off
- An equity grant
- Where applicable, participation in our incentive programs
- Immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others)
- Maternity and parental leave top-up programs
- Competitive health benefits
- Generous PTO policy
- RSU program for most employees
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
Company Overview
1Password operates as a password manager for documents, credit card information, and addresses. It was founded in 2005, and is headquartered in Toronto, Ontario, CAN, with a workforce of 1001-5000 employees. Its website is https://1password.com.