Note: The job is a remote job and is open to candidates in USA. Twinkl Educational Publishing is on an exciting journey to redefine how they serve their global teaching community through data. As a Senior Product Analyst, you will play a pivotal role in supporting the Product roadmap through data-driven insights and collaborate closely with Product teams to analyze user behavior and identify opportunities for improvement.
Responsibilities
- Build strong relationships with Product and cross-functional teams to understand business objectives and translate them into actionable analytical focus areas
- Deliver deep insights and clear recommendations that shape the product roadmap and drive innovation, growth, and customer value
- Identify and monitor key performance indicators (KPIs), developing strategies to improve them through data-driven experimentation and optimisation
- Partner with Product Managers to conceptualise, prioritise, test, and launch new products and features based on data insights
- Analyse A/B and multivariate tests to measure the impact of new features, content, and campaigns on user acquisition, engagement, and retention
- Support digital analytics tracking by gathering requirements, raising implementation requests, and performing debugging and QA
- Collaborate with Data Engineering teams to ensure data quality, define data requirements, and improve data collection processes
- Independently troubleshoot tracking issues and escalate complex problems to technical specialists when needed
- Stay current with developments in GCP, analytics tools, and trends in digital product and subscription businesses
Skills
- Shares our passion for Twinkl's mission to support educators around the world
- Has a minimum of 4 years' experience in a data or analytics role, ideally within an eCommerce or subscription-based business
- Demonstrates a proven track record of analysing user behaviour by querying raw data from analytics platforms (e.g. GA4, Adobe Analytics) and delivering insights that drive measurable business outcomes in a fast-paced environment
- Proficient in SQL and BigQuery, with experience using data visualisation tools (we use Looker Studio and Tableau)
- Deep understanding of key eCommerce and subscription metrics such as Sessions, Bounce Rate, Conversion Rate, Retention, Churn, LTV, and ARPU
- Experience working alongside Product Engineering teams
- Strategic thinker with a strong grasp of experimentation principles, including A/B testing and experimental design methodologies
- Excellent prioritisation and time management skills; comfortable working to deadlines and managing multiple tasks
- Confident communicator who can present complex data and insights clearly to a range of stakeholders, including the Executive Team
- Experience with DBT is beneficial
- Python is a plus but not essential
Benefits
- Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
- 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
- An additional day of annual leave, a Me Day, to take time for yourself
- Charity day to volunteer and support a registered charity of your choice
- Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
- Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
- 4 x annual salary death in service life assurance
- Enhanced pension after long service
- Enhanced parental and adoption leave after long service
- Quarterly awards designed to reward and recognise our wonderful Twinkl employees
- Seasonal events for all UK employees so you can catch up with your new colleagues in person
- Twinkl Subscription
Company Overview