Note: The job is a remote job and is open to candidates in USA. Medstar Media is a leading marketing agency in the aesthetics industry, seeking a Social Media Content Strategist to join their team. The role involves developing content strategies that align with business goals, creating engaging content, and analyzing performance to drive growth for both clients and the agency itself.
Responsibilities
- Develop strategic monthly content plans aligned with each client's business goals, promotions, and growth initiatives
- Brainstorm original content ideas that educate, entertain, and convert
- Research competitors, industry trends, and emerging content opportunities
- Identify content gaps and recommend new campaigns, recurring series, and creative concepts
- Create detailed content briefs, filming guides, shot lists, and creative direction for clients
- Write engaging captions, hooks, video scripts, and light advertising copy
- Collaborate with designers, editors, and account managers to bring ideas to life
- Review content before publication to ensure quality, consistency, and alignment with each brand
- Analyze content performance and continuously refine future strategy based on results
- Help grow Medstar Media's own social media presence
- Develop content that showcases our expertise, client successes, marketing insights, company culture, and thought leadership
- Bring fresh ideas that help position Medstar as the leading marketing agency in the aesthetics industry
- Collaborate with leadership on educational content, videos, and larger brand initiatives
Skills
- 2–5 years of experience in social media, content marketing, or digital marketing
- Excellent understanding of Instagram, Facebook, TikTok, and short-form video
- Strong strategic thinking with the ability to connect content to business objectives
- Outstanding copywriting skills and the ability to adapt to multiple brand voices
- Highly organized with excellent project management skills
- Naturally curious and proactive. You don't wait for ideas—you generate them
- Comfortable giving creative direction and collaborating across teams
- Strong understanding of what makes content perform organically and through paid promotion
- Passion for branding, storytelling, and creating content people actually want to consume
- Agency experience managing multiple brands
- Experience in medical aesthetics, wellness, healthcare, or beauty
- Familiarity with Canva, CapCut, Adobe Creative Suite, or similar content creation tools
- Experience reviewing analytics and making data-informed content recommendations
Benefits
- Fully remote work environment
- Opportunity to work with some of the country's leading aesthetic practices
- Creative ownership and the ability to make a real impact
- A collaborative, fast-moving team that values initiative and new ideas
- Significant opportunities for growth as Medstar continues to scale
Company Overview