Note: The job is a remote job and is open to candidates in USA. Fender Musical Instruments Corporation is a world famous brand known for its iconic musical instruments. They are seeking a Social Media Manager to develop strategies and lead the execution of global marketing and social media channels to drive growth and engagement for their fan base and new audiences.
Responsibilities
- Establish growth, engagement and conversion across channels (Instagram, YouTube, Facebook, Twitter, TikTok)
- Directly manage Social Media Coordinators/Specialists and support global social media teams and distributors
- Manage day to day relationships with key social media vendors/agencies and channel partners including Facebook/Instagram, Twitter and more
- Draft social media portion of go-to-market plans for new product launches, integrating creative assets, events, other campaigns etc
- Partner with Product, Creative, Artist and Marketing teams to develop monthly content calendar for all social media platforms
- Lead creation of and distribute weekly reports measuring and analyzing campaign metrics with the goal of adjusting tactics to optimize growth, engagement and overall performance, leverage insights to identify opportunities for improvement and rationale for execution of campaigns
- Manage analytics reporting and online listening to create insights reports ensuring that the brand has a constant pulse on what fans are saying online
- Work closely with Customer Service to monitor and make strategic recommendations on how to respond on our social channels, providing prompt, accurate customer service to customers and providing direction to other channel coordinators on the team
- Contribute to the global, multi-cultural expansion and authenticity of the brand
- Additional duties as assigned
Skills
- Minimum 3-5 years of experience in Social Media marketing
- Strong social copywriting skills and demonstrable creative/concepting skills
- Passionate about understanding consumer behavior with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
- Previous experience on paid social and acquisition campaigns
- Team-player; ability to work proactively with all business divisions and drive results
- Strong understanding of the Fender brand. A love of music and guitar encouraged!
Benefits
- Medical
- Dental
- 401(k)
- Paid time off
- An equipment purchase program to help you get the band back together
Company Overview