Note: The job is a remote job and is open to candidates in USA. Fractional Demand is a B2B Growth Marketing Agency that specializes in turning strategy into high-performing paid media campaigns. They are seeking a passionate and data-driven Sr. Performance Marketing Manager to manage B2B clients' paid media accounts, develop data-driven strategies, and optimize campaign performance for lead generation and ROI.
Responsibilities
• Manage 5-7 B2B clients, running their paid media accounts across various platforms, including Google Ads, LinkedIn Ads, and Meta Ads
• Act as the account manager for the clients you manage
• Develop and execute data-driven paid search and paid social strategies aligned with client goals and industry best practices
• Manage campaign budgets, optimize performance, and deliver exceptional results that drive lead generation and ROI
• Conduct in-depth competitor analysis and stay current on paid media trends and platform updates
• Collaborate with clients’ internal teams (creatives, strategists) to ensure seamless campaign execution
• Translate client needs into actionable campaign plans, goals, and KPIs
• Generate insightful reports and recommendations for clients, keeping them informed of campaign performance
• Go beyond top-of-funnel performance to help the client understand the down-funnel impact of the accounts/campaigns you're managing for them
Skills
• 3+ years of experience working in-house at a B2B tech company managing paid media campaigns
• Proven expertise in paid search (Google Ads) and paid social (LinkedIn, Meta, X Ads, Reddit) advertising
• A strong understanding of B2B marketing principles, lead generation strategies, and the B2B buyer journey
• Excellent analytical skills with the ability to interpret data and translate insights into actionable campaign optimizations
• Exceptional communication and presentation skills to clearly communicate campaign results and recommendations to clients
• A passion for staying ahead of the curve on the latest paid media trends and platform updates
• The ability to manage multiple client accounts simultaneously and prioritize tasks effectively
• A results-oriented mindset with a focus on exceeding client expectations
Benefits
• 20 days of PTO your first year (25 days after that)
• The opportunity to be part of a dynamic and fast-paced agency environment.
• The chance to work with a diverse range of B2B tech clients.
• The ability to make a significant impact on client growth and success.
Company Overview
• Fractional Demand aids B2B tech firms with demand generation via paid media and growth marketing strategies. It was founded in 2023, and is headquartered in Lehi, Utah, USA, with a workforce of 2-10 employees. Its website is http://www.fractionaldemand.com.
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