Note: The job is a remote job and is open to candidates in USA. NEOGOV is a proud SaaS leader in the Public Sector for HR, Recruiting, employee development, and management. They are seeking a Vice President of Marketing to scale the marketing function of a $250M+ SaaS organization, focusing on building a data-driven marketing engine and improving marketing's contribution to revenue growth.
Responsibilities
- Translate company strategy into clear marketing priorities, operating plans, KPIs, budgets, and execution roadmaps
- Drive a data-driven marketing engine that supports growth across a multi-product SaaS portfolio
- Work cooperatively with the CRO to improve lead quality, pipeline quality, conversion rates, sales velocity, win rates, and overall go-to-market effectiveness
- Improve lead quality, funnel performance, conversion rates, campaign ROI, and marketing’s overall contribution to ARR growth
- Build and scale a strong customer marketing strategy that deepens engagement, supports retention and expansion, and maximizes growth within a defined market opportunity
- Optimize our field marketing and events strategy to ensure events are targeted, measurable, and directly tied to pipeline creation, customer engagement, and revenue impact
- Develop marketing programs that support the successful integration of acquired companies, including brand alignment, customer communication, cross-sell opportunities, and go-to-market coordination
- Optimize marketing technology, systems, data quality, campaign operations, attribution, and automation
- Create a strong operating rhythm between Marketing, Sales, Revenue Operations, Product, and Customer Success
- Bring transparency, discipline, and accountability to marketing performance and revenue contribution
- Serve as an inspiring and steady leader who creates clarity, reinforces a culture of collaboration, accountability, innovation, urgency, and excellence, and helps the team navigate periods of high demand, change, and growth
Skills
- 15+ years of marketing experience, including senior marketing leadership
- Experience as the top marketing leader or senior-most marketing executive in a $250M+ SaaS, technology, or recurring-revenue business
- Proven success scaling marketing operations and driving measurable results in a high-growth environment
- Deep expertise in demand generation, revenue marketing, product marketing, digital marketing, marketing operations, and customer marketing
- Demonstrated ability to build pipelines, improve lead quality, increase funnel conversion, and drive measurable contribution to ARR growth
- Experience leading marketing across a multi-product portfolio, multiple customer segments, and complex buyer journeys
- Passionate about incorporating AI into the marketing strategy to drive efficiency, enhance personalization, and scale campaign performance
- A transformational commercial leader who can help scale the business and elevate marketing's impact
- A data-driven operator who brings discipline, focus, and measurable accountability to marketing execution
Benefits
- Comprehensive Benefits package (medical, dental, vision, etc.) for full-time employees
- Generous PTO and Flex-Time off
- 401K Matching
- Autonomy to grow and find your career path with supportive leadership
- Truly inclusive and diverse environment
- 12-week Paid Parental Leave
- Additional Benefits specific to department, etc.
Company Overview