Description:
• Architect and align stakeholders to the integrated marketing strategy for brand or a portfolio of brands including supporting strategies for the base business and for innovations.
• Proactively collaborate with the brand teams to identify opportunities for brand growth outside of the annual IMX process and translate those opportunities into actionable strategies.
• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs; lead agency briefings and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide strategic thought-leadership throughout the IMX process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand teamÂ’s collective… thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to North America Operating Unit (NAOU) where applicable and to ensure that the strategy is relevant to consumers, positions the brand for future growth and can inspire differentiated marketing communications.
Requirements:
• Bachelor’s degree required
• 8 or more years of experience working in a strategic marketing capacity required
• Experience working at and with world-class creative agencies a plus
• Track record of inspiring big (ideally award-winning) creative thinking is a plus
• Ability to collaborate across disciplines to open new, innovative spaces for brand growth based on consumer insights, cultural trends, and current and future business needs.
• Ability to define overall IMX strategies.
• Communicate with both internal and external parties
• Responsible for sharing information and influencing others
Benefits:
• A full range of medical, financial, and/or other benefits, dependent on the position
