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About arenaflex – Pioneering Growth in the Beverage Landscape
arenaflex is a global leader in the beverage industry, managing a portfolio of more than 250 beloved products that brighten the lives of consumers worldwide. With a heritage spanning over a century, arenaflex combines iconic brand equity with relentless innovation to stay ahead of ever‑changing market dynamics. Our West Region is the engine of growth, where a vibrant mix of retail, hospitality, entertainment, and on‑premise partners converge. At arenaflex, we believe that thriving people create thriving businesses, and we invest deeply in a culture that empowers every individual to bring curiosity, inclusivity, agility, and empowerment to the forefront of everything we do.
Why This Role Matters
The Senior Director of Customer Growth for the West Region will serve as the strategic bridge between arenaflex and its top‑tier customers. This is a high‑visibility, “player‑coach” position that not only leads a talented team of marketing strategists but also actively cultivates C‑suite relationships with the region’s most influential accounts. By aligning marketing initiatives with sales objectives and the overarching arenaflex Growth Commitment, you will directly influence revenue, market share, and brand perception across the western United States.
Key Responsibilities
- Strategic Alignment & Prioritization: Partner with West Region leadership to set clear, data‑driven priorities across the customer portfolio. Translate these priorities into actionable plans for the Customer Marketing (CM) team, ensuring both long‑term vision and near‑term wins are captured.
- Executive Relationship Building: Cultivate and deepen relationships with C‑suite marketing executives at the Top‑20 West customers. Serve as a trusted advisor, understanding each partner’s unique marketing challenges and accelerating collaborative business growth.
- Business Planning Leadership: Own the West Region marketing business planning process. Guarantee that the top‑50 customers develop and execute beverage strategies that align with arenaflex’s Collaborative Business Planning (CBP) framework and FSOP Growth Commitment.
- Sales & Marketing Integration: Actively participate in sales routines, providing a marketing lens that informs sales tactics and ensures seamless alignment on customer objectives. Report insights back to CM teams to keep initiatives synchronized.
- Talent Acquisition & Development: Recruit, coach, and mentor Directors and Marketing Strategists, building a bench of world‑class talent. Focus on capability building, career progression, and establishing a culture of high performance.
- Culture Champion: Model growth‑mindset behaviors and champion an empowerment‑first culture. Inspire teams to innovate, experiment, and continuously improve while celebrating successes.
- Cross‑Functional Collaboration: Serve as the primary strategic liaison between the West Region and arenaflex’s Atlanta‑based Customer Value and Growth organization, ensuring optimal collaboration and knowledge sharing.
Essential Qualifications
- Bachelor’s degree in Business, Marketing, or a related discipline; MBA or equivalent graduate degree preferred.
- 10+ years of experience within the Consumer Packaged Goods (CPG) sector, with a strong focus on Foodservice, On‑Premise, or Customer‑Facing Marketing roles.
- Demonstrated success leading and inspiring high‑performing, cross‑functional teams.
- Proven track record of building and sustaining C‑suite relationships that translate into measurable revenue growth.
- Deep understanding of beverage industry dynamics, channel economics, and the nuances of the western U.S. market.
Preferred Qualifications & Additional Experience
- Experience in developing and executing collaborative business planning processes similar to arenaflex’s FSOP framework.
- Hands‑on experience with data‑driven marketing analytics, predictive modeling, and ROI measurement.
- Background in change management and organizational development, especially within fast‑moving consumer brands.
- History of driving digital transformation initiatives that enhance customer engagement and brand experience.
- Demonstrated commitment to DEI (Diversity, Equity, Inclusion) initiatives and fostering inclusive team environments.
Core Skills & Competencies
- Strategic Business Planning: Ability to synthesize market insights into actionable strategies that align with sales and corporate objectives.
- Influencing & Negotiation: Persuasive communication skills to win executive buy‑in and negotiate mutually beneficial outcomes.
- Marketing Innovation: Creativity in designing campaigns that resonate with diverse consumer touchpoints, from retail shelves to hospitality venues.
- People Leadership: Coaching mindset, talent development expertise, and a passion for building high‑potential teams.
- Analytical Acumen: Proficiency with data visualization tools, KPI dashboards, and performance tracking mechanisms.
- Agility & Resilience: Comfortable navigating ambiguity, adapting quickly to market shifts, and leading teams through change.
Career Growth & Learning Opportunities
arenaflex invests heavily in the professional development of its senior leaders. As Senior Director, you will gain exposure to:
- Executive leadership forums across North America, accelerating your visibility within the broader organization.
- Strategic projects that influence arenaflex’s global growth agenda, including sustainability initiatives and next‑generation product launches.
- Mentorship programs pairing you with seasoned C‑level mentors who can guide your path to Vice President or General Manager roles.
- Cutting‑edge learning platforms offering certifications in advanced analytics, digital marketing, and leadership excellence.
Compensation, Perks & Benefits
arenaflex offers a highly competitive total rewards package designed to attract and retain top talent:
- Base Salary: $211,000 – $238,400 USD, commensurate with experience, expertise, and geographic location.
- Annual Incentive: Target bonus of 50% of base salary, reflective of individual and company performance.
- Long‑Term Incentives: Equity‑based awards representing 20% of total cash compensation, aligning your success with arenaflex’s growth.
- Health & Wellness: Comprehensive medical, dental, vision, and mental‑health benefits, plus a flexible spending account.
- Retirement Planning: 401(k) plan with company match, enabling you to build long‑term financial security.
- Paid Time Off & Flexibility: Generous PTO, holidays, and flexible work‑from‑home policies to support work‑life integration.
- Professional Development Funds: Annual budget for conferences, certifications, and continued education.
- Employee Assistance Programs: Resources for personal, family, and career challenges.
- Transportation & Relocation: Travel allowances for the required 25–30% regional travel; relocation assistance is not provided but a sign‑on bonus may be considered for qualifying candidates.
Our Culture – A People‑First Enterprise
At arenaflex, culture is more than a buzzword; it is the cornerstone of our success. We celebrate:
- Curiosity: Teams are encouraged to ask bold questions and explore innovative solutions.
- Empowerment: Decision‑making authority is delegated to those closest to the customer, fostering ownership.
- Inclusivity: Diverse perspectives are actively sought, ensuring our strategies reflect the communities we serve.
- Agility: Rapid iteration and adaptive planning enable us to seize emerging opportunities.
Our West Region office in Irvine, with satellite hubs in Denver and Dallas, offers a collaborative space filled with bright minds, open‑air lounges, and state‑of‑the‑art meeting rooms. Whether you thrive in a bustling office environment or enjoy occasional remote work, arenaflex provides the flexibility you need to deliver your best.
Commitment to Equality & Inclusion
arenaflex is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected characteristic. Our hiring practices are designed to be fair, transparent, and inclusive, ensuring every applicant receives an equal chance to succeed.
Ready to Make an Impact?
If you are a visionary marketing leader with a passion for building lasting customer relationships and a desire to shape the future of a world‑class beverage portfolio, we invite you to join arenaflex’s West Region leadership team. Bring your strategic mindset, collaborative spirit, and growth‑focused energy to a company that rewards ambition and champions people.
Apply Now – Start your next career chapter with arenaflex today!
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