Job Description:
• Developing a lifecycle marketing strategy to drive multi-channel marketing campaigns across all channels (including PPC, SEO, email, ABM, social, PR and events)
• Collaborating across departments and functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
• Creating and evolving an account-based marketing strategy designed to resonate with potential high-value leads and help exceed set MRR targets
• Building a social marketing strategy to enhance Pearl Lemon’s social media presence on platforms such as LinkedIn, Twitter, and Facebook
• Optimising our marketing automation and lead nurturing processes through email, content, and social channels
• Taking full ownership of our events marketing strategy and identifying new opportunities to develop an awareness of the brand within the cybersecurity industry
• Regular reporting against defined KPI’s to highlight the effectiveness of all campaigns against business goals
• Line management and professional development of team members
• Managing relationships with third-party suppliers and agencies.
Requirements:
• Preferably with 10-12 years of experience
• Exceptional communication skills, verbal and written
• Proven people management track record
• Ability to build strong working relationships with colleagues and external suppliers
• Proven experience of implementing successful (measurable ROI) content marketing strategies
• Experience of partnering with Sales teams to implement successful ABM campaigns
• Demonstrable experience delivering engaging event management strategies
• Can deliver succinct campaign performance summaries backed by expert analytic capability
• Incredibly fast learner.
Benefits:
• Professional development opportunities
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