Job Title
SEO Specialist (Heating Oil / Fuel Industry) – Local SEO + AWS Experience Preferred
Job Description
We are a Connecticut-based heating oil delivery company seeking an experienced SEO specialist with direct experience in the heating oil, fuel delivery, HVAC fuel, or closely related industry.
This is not a general SEO role. You must already understand how customers search for heating oil (e.g., cash oil, COD oil, emergency delivery, price-per-gallon searches, etc.) and how this industry behaves seasonally and locally.
Your primary objective is to improve our visibility in highly targeted local search results—not broad or irrelevant traffic.
Scope of Work
1. Website SEO Audit & Strategy
Analyze current website structure, performance, and rankings
Identify gaps in keyword targeting specific to heating oil buyers
Evaluate competitors in our exact service area
Provide a clear, actionable SEO roadmap
2. Local SEO Optimization (High Priority)
Optimize for specific service towns/zip codes in Connecticut
Ensure we rank only where we actually deliver (no wasted geographic reach)
Improve Google Business Profile performance
Implement local schema and structured data
Optimize location pages and service-area targeting
3. On-Page & Technical SEO
Optimize page structure, metadata, headings, and internal linking
Improve site speed and performance (AWS-hosted environment)
Ensure proper indexing across Google and other search engines
Fix crawl issues, duplicate content, and technical errors
4. Keyword Strategy (Industry-Specific)
Target high-intent searches such as:
Heating oil delivery near me
Cash heating oil prices
Emergency oil delivery
Build keyword clusters aligned with real buying behavior
Avoid generic or irrelevant traffic
5. Tracking & Reporting
Set up or refine tracking (Google Analytics, Search Console, etc.)
Provide clear reporting on rankings, traffic, and conversions
Show measurable improvement over time
Important Context / Goals
We operate in a very specific service area in Connecticut
We only want visibility in towns we actually serve
SEO work done now should position us for peak season (fall/winter)
This will later support paid ads, social media, and radio/TV campaigns
The foundation must be solid before scaling marketing
Requirements (Strict)
Proven SEO experience in:
Heating oil delivery, fuel delivery, HVAC fuel, propane, or similar local service industry
Strong understanding of local SEO and geo-targeting
Experience working with AWS-hosted websites (preferred, not required)
Ability to demonstrate real past results in similar industries
Clear understanding of seasonality in heating fuel demand
Nice to Have
Experience with conversion optimization (turning traffic into customers)
Familiarity with service-area businesses (not storefront retail)
Experience preparing SEO for integration with paid advertising campaigns
To Apply
Please include:
Examples of heating oil / fuel / HVAC SEO work you’ve done
Specific results (rankings, traffic increases, lead generation)
Your approach to local SEO for a service-area business
Any experience working with AWS-hosted websites
Screening Note (Important)
Applications without relevant industry experience will not be considered.
IF YOU HAVE NEVER WORKED WITH HEATING OIL, FUEL DELIVERY, OR SIMILAR LOCAL SERVICE INDUSTRIES, PLEASE DO NOT APPLY
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