Job Description:
• Help advance a cohesive brand narrative that differentiates the company in genomics, rare disease, and precision medicine.
• Drive global brand awareness and reputation through consistent messaging, visual identity, and tone of voice across all channels and audiences.
• Develop high-impact creative and multimedia content that inspires trust and engagement.
• Create a world-class brand that spans audiences across healthcare, advocacy, government, consumers, and biopharma.
• Elevate the company’s voice - and its executives - as trusted leaders through strategic speaking opportunities, earned media, and compelling content.
• Partner with R&D, Clinical, and Commercial teams to translate complex science and innovation into accessible, high-impact stories.
• Position GeneDx executives and experts as trusted voices in genomics, health innovation, and data-driven medicine.
• Create a thought leadership roadmap spanning keynotes, panels, podcasts, and editorial contributions.
• Lead and align events, media relations, digital and social channels, and multimedia storytelling into a cohesive engagement strategy that amplifies business priorities.
• Oversee development of plans tied to business milestones, launches, and growth targets, mapped to business goals and nimble environment.
• Develop and oversee original multimedia programs - including podcasts, video storytelling, and educational content - to expand reach and deepen audience connection.
• Manage partnerships and vendor relationships that enhance brand storytelling through creative innovation.
• Create signature moments - from industry conferences to owned experiences - that drive awareness, engagement, and lead generation.
• Ensure all events reinforce the company’s brand positioning and thought leadership agenda with optimized budget and clear ROI.
• Expand GeneDx’s presence across digital and social channels through strategic content, thought leadership, and executive and employee amplification programs, with a strong focus on LinkedIn.
• Leverage data-driven insights to optimize audience engagement, reach, and performance across platforms.
• Define clear success metrics tied to business outcomes.
• Deliver regular performance reporting that connects strategic engagement activities to growth outcomes – share of voice, awareness lift, lead generation, and market influence.
• Regularly report performance and insights to executive leadership.
Requirements:
• 15+ years of senior leadership experience in brand, marketing, or strategic engagement - ideally in healthcare, biotech, or genomics.
• Proven expertise successfully building and leading world-class teams with demonstrable results.
• Proven success leading integrated brand and engagement strategies driving measurable business growth.
• Deep experience across earned media, events, digital marketing, and multimedia content (podcast, video, storytelling).
• Exceptional storytelling ability, with a talent for translating complex science into clear, compelling narratives.
• Strong executive presence and communication skills; adept at influencing and inspiring across all levels of the organization.
• Analytical mindset with experience linking brand and engagement metrics to revenue and market outcomes.
• Exceptional storytelling, writing, and message-development skills.
• Bachelor’s degree required; advanced degree preferred.
Benefits:
• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits
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