Role Overview
The VP of Demand Generation will lead the strategy, performance, and execution of the company's demand engine across integrated campaigns, paid media, web, events, and field. They will partner with Sales and RevOps to lift lead → opportunity → closed-won conversion and build a repeatable, AI-native demand system that compounds.
What You Will Do
The role will involve owning the demand-gen → revenue engine end to end, building a team to accelerate growth, and reporting to the CMO. The VP will also be responsible for tightening the experiment-to-learning loop, improving pipeline efficiency, and standing up attribution and reporting.
Why It Might Be a Fit
The ideal candidate will have 12 or more years of experience in B2B SaaS marketing, including senior leadership in growth/demand generation/revenue marketing. They will be able to operate AI-native, build systems that eliminate recurring work, and reason from first principles.
Requirements
- 12 or more years of experience in B2B SaaS marketing
- Senior leadership in growth/demand generation/revenue marketing
- Ability to operate AI-native
- Ability to build systems that eliminate recurring work
- Ability to reason from first principles
Benefits
- Holistic health
- Medical, dental, vision benefits
- Annual wellness stipend
- Mental health support
- Life, STD, LTD Income Insurance Plans
- Work/life blend
- Unlimited PTO
- Parental leave
- Flexible schedule
- 12 Paid US company holidays
- Quarterly personal productivity stipend
- One-time stipend for home office upgrades
- 401(k) plan with company match
- Tax Savings Programs
- Continuous learning
- Learning / Education stipend
- Participation in talks and conferences
- Employee Resource Groups
- AI enablement workshops / sessions
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