Job Description:
• Design, build, and manage workflows, sequences, lead scoring models, nurture flows, and contact lifecycle stages.
• Set up custom properties, automations, and campaign structures aligned with the GTM strategy.
• Provide frameworks for campaigns and sequences so our team can plug in copy.
• Run and monitor email campaigns, lead nurturing sequences, event/webinar promotions, and newsletters.
• Segment lists and build dynamic content personalization using HubSpot features.
• Manage deduplication, list cleanup, enrichment, and hygiene on an ongoing basis.
• Implement lead routing rules, pipeline automations, and contact/company management rules.
• Collaborate with the team managing outbound tools (Instantly, Clay) to align campaigns and tracking.
• Set up and maintain connections with 3rd-party tools (e.g., Calendly, Typeform, Zoom, etc.).
• Build dashboards to track campaign performance, attribution, conversion rates, and lead quality.
• Set up A/B testing workflows and analyze performance data to improve results.
Requirements:
• Proven track record managing HubSpot CRM, marketing automation, and workflows at a growing company or agency.
• Strong understanding of HubSpot Marketing Hub and Sales Hub.
• Experience with list management, lead scoring, segmentation, campaign orchestration.
• Familiarity with outbound sales tools (Instantly, Clay) and how to tie outbound and inbound together.
• Analytical mindset - comfortable setting up reports and digging into data.
• Clear communicator, highly organized, and capable of working cross-functionally.
• Nice to Have: Knowledge of email infrastructure setup (domain warm-up, SPF/DKIM/DMARC, inbox placement tools).
• Experience integrating AI agents, chatbots, or lead scoring via 3rd party APIs.
• Exposure to complex marketing operations across multiple geos or business units.
Benefits:
• Fully remote, flexible schedule
• Opportunity to work with cutting-edge workflow automation tools
• Fast-moving, innovation-driven culture where ideas quickly turn into practice
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