Note: The job is a remote job and is open to candidates in USA. Virtue Health is transforming how mid-size employers self-fund through group purchasing by providing transparency and control over healthcare spending. The Content Creator & Copywriter role involves owning the content and aesthetics across multiple marketing channels, including social media and email campaigns, to build a strong and consistent brand presence. The position requires independent content creation, visual asset design, and performance tracking to enhance marketing effectiveness.
Responsibilities
- Create and publish original content across LinkedIn, Instagram, and any other channels we operate, maintaining a consistent cadence and a visual and copy identity that is unmistakably Virtue Health
- Write copy for email marketing campaigns from subject lines to full sequences, including nurture emails, adviser-facing communications, campaign launches, and re-engagement flows
- Produce campaign copy and creative assets for broader marketing initiatives: landing pages, promotional announcements, event materials, sales enablement content, and anything else the business needs
- Work independently to develop content ideas and angles from raw information: we will point you at a topic, a product update, or an industry trend, and you will figure out how to make it compelling and relevant to our audience without needing us to pre-chew it for you
- Design or direct the visual assets that accompany your content, including graphics, carousels, cover images, and short-form video edits, using tools like Canva, Adobe Express, or equivalent
- Develop and maintain Virtue Health’s content identity across formats: copy tone, visual language, and platform-specific style so every piece we publish feels intentional and consistent
- Repurpose content intelligently across formats: a podcast takeaway becomes a LinkedIn carousel, a campaign becomes a newsletter, a client result becomes a story worth telling
- Track performance across channels and campaigns and use real data to decide what to keep, cut, and test next
Skills
- 3+ years of hands-on content creation and copywriting experience, with a portfolio that shows both strong writing and real aesthetic sensibility across social and email formats
- Proven copywriting chops across multiple formats: social posts, email subject lines and body copy, campaign copy, and short-form marketing content. Your writing is clear, punchy, and built for the platform it lives on
- The ability to take a topic or a set of information and produce strong content independently without needing a fully formed brief. You are a self-starter who figures things out, not someone who waits to be told exactly what to write
- Strong visual instincts and proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent: things you make look polished and deliberate
- Experience writing for a B2B audience: you understand that tone, depth, and format look very different when you are talking to a benefits broker versus a consumer
- Comfortable with basic video editing for short-form content: reels, clips, talking-head cuts, on-screen captions
- Highly self-managed with strong ownership of deadlines: you run your own publishing calendar and you do not need to be chased
- Experience creating content in healthcare, employee benefits, insurance, or financial services, or a demonstrable ability to learn a complex industry fast and write about it with confidence
- Experience writing email marketing sequences in a platform such as HubSpot, Klaviyo, Mailchimp, or similar
- Familiarity with LinkedIn content strategy for B2B brands, including what formats and angles drive organic engagement
- Experience ghostwriting thought leadership content for executives or managing a personal brand alongside a company presence
Benefits
- Performance bonus: up to 10% of base tied to channel growth, email performance, and campaign contribution (MBO)
Company Overview