Note: The job is a remote job and is open to candidates in USA. Vyne is a healthcare technology company connecting providers, payers, and patients through secure health information exchange. The Marketing Campaign Manager will architect, build, execute, and optimize a comprehensive demand-generation engine for Vyne Dental, focusing on creating a high-quality marketing-sourced pipeline through multi-channel campaigns.
Responsibilities
- Develop and own Vyne Dental’s lead-generation strategy, including evaluating the ICP definition, determining the channel mix, and aligning monthly pipeline targets with revenue goals
- Design scalable, repeatable systems that attract qualified practices and DSOs into the funnel
- Build a performance model that forecasts lead volumes, conversion rates, CAC, and ROI by channel and provide regular reports
- Build and execute lifecycle marketing programs that improve onboarding, engagement, upsell, renewal, and advocacy
- Plan and execute omni-channel demand campaigns (email, paid media, SEO, content syndication) and landing pages required to support every campaign
- Build automated nurturing motions to support lead development and create new sales opportunities based on customer expansion triggers
- Build outbound enablement motions to support Sales Development, including targeted lists, messaging sequences, and offer strategies
- Leverage behavioral and firmographic data to create hyper-targeted campaigns
- Own the marketing-to-sales funnel: Lead capture, scoring optimization, handoff, SLAs, and continuous optimization of conversion points
- Conduct A/B testing across landing pages, messaging, creative, and offers to maximize lead quality
- Partner with Internal Systems/Salesforce Team to ensure campaign tracking, attribution, and accurate reporting
- Work closely with cross-functional teams, including product, sales, and customer success, to align lead quality, targeting, and feedback loops
- Other duties as assigned
Skills
- High School/Technical Degree/Bachelors Degree in a related field, or equivalent experience
- 5+ years in lead generation, demand generation, or growth marketing for B2B SaaS or healthcare tech
- Demonstrated ability to scale pipeline through paid, organic, and outbound-centric channels, including: Extensive email marketing and landing page management experience
- Extensive digital advertising experience with Google, Bing, Meta, TikTok
- Expert-level command of email marketing best practices and analytics
- Extensive event marketing experience (trade shows, webinars, seminars, customer/group meetings)
- High level of confidence with digital advertising experience (banner, social media, and Google's Search and Display Networks)
- Extensive content marketing experience and SEO best practices
- Direct mail experience and command of best practices
- Segment and cohort targeting best practices
- Display advertising experience and command of best practices (digital and print)
- Sound experience with SMS marketing and related regulatory requirements
- Demonstrated command of copywriting and storytelling skills, high-performing headlines, subject lines, CTA's, etc
- Expert-level understanding of Pardot, Salesforce, or similar systems (email creation and send, campaign creation and tracking, automation, scoring, segmentation, attribution)
- Strong analytical mindset; skilled at building funnel models, forecasting, and ROI analysis
- Proven success partnering closely with sales teams to generate high-quality opportunities
- Preferred experience in dental, medical, or RCM software industries
- Preferred familiarity with marketing to dental practices, office managers, billing teams, and DSOs
Benefits
- The company is remote-first, offering flexibility and work-life balance that employees consistently value.
Company Overview