Note: The job is a remote job and is open to candidates in USA. Talent Road LLC is seeking a Senior Digital Marketing Manager to lead and scale customer acquisition, conversion, and retention across a rapidly growing consumer subscription business. This role involves owning the entire growth engine, from paid social and lifecycle marketing to audience strategy, attribution, and performance optimization.
Responsibilities
- Develop and execute acquisition, conversion, and retention strategies across the customer lifecycle
- Identify and scale new growth opportunities across paid, owned, and partner channels
- Drive measurable improvements in customer acquisition and revenue growth
- Lead performance across Meta, Instagram, YouTube, and emerging paid social platforms
- Scale acquisition campaigns while improving conversion efficiency and ROI
- Partner with creative teams to develop high-performing ad concepts and messaging
- Leverage first-party customer data to improve targeting, segmentation, and campaign performance
- Build and activate audience segments using HubSpot Marketing Hub or similar platforms
- Develop lifecycle marketing programs that increase engagement, conversion, and retention
- Manage and expand affiliate, referral, and partnership channels
- Evaluate channel performance and optimize for profitable growth
- Own budget allocation, forecasting, CAC management, and performance reporting
- Evaluate attribution models, incrementality, and channel effectiveness
- Use data to identify opportunities and drive strategic decision-making
Skills
- 6–10+ years of experience in growth, performance, acquisition, or digital marketing
- Proven success scaling customer acquisition while improving conversion performance
- Strong experience managing paid social campaigns across Meta, Instagram, YouTube, and similar platforms
- Hands-on experience with HubSpot Marketing Hub or comparable marketing automation platforms
- Experience leveraging first-party data for audience segmentation and campaign optimization
- Strong understanding of attribution, customer acquisition cost (CAC), conversion metrics, and marketing performance measurement
- Experience managing agencies and external marketing partners
- Exceptional analytical, strategic, and problem-solving skills
- Subscription, membership, fintech, credit, financial services, or other regulated industries
- Affiliate marketing or partnership channel management
- Experience developing user-generated content (UGC) and conversion-focused creative strategies
- Exposure to lifecycle marketing, retention, and customer journey optimization
Company Overview